Narrative Intelligence Gloassary
What is Actor Network Analysis?
The process of mapping relationships between accounts, organizations, and communities to understand how information flows across networks - who's connected to whom, and how influence spreads.
What is Agentic OSINT?
An AI agent that doesn't follow a fixed script. Instead, it works toward a goal, decides what to investigate next, and adapts as new information comes in. Rather than simply returning search results, it helps analysts conduct intelligence-grade investigations faster and with far less manual work.
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what is Astroturfing?
The practice of disguising an orchestrated campaign as a spontaneous grassroots movement - making it look like broad public support or opposition, when in reality it's coordinated and artificial.
What is an Avatar?
The digital identity of a person or account online, including its profile picture, display name, and other identifying details. While many avatars belong to real users, fake or AI-generated avatars are often used to create convincing online personas in influence and disinformation campaigns.
What is a Bot?
An automated account or program that performs tasks automatically, such as posting content, replying to users, or sharing information at scale. Many bots serve legitimate purposes, while others are used to spread spam, amplify coordinated messaging, or manipulate online conversations.
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What is Brand Protection?
The process of monitoring, detecting, and responding to threats that could harm an organization's reputation, brand integrity, or public trust. These threats may include disinformation, impersonation, coordinated influence campaigns, and other forms of online abuse.
What is Coordinated Behavior?
Activity in which groups of accounts, individuals, or organizations act together in a planned and synchronized way to amplify messages, spread narratives, or influence online discussions. Identifying coordination helps distinguish organized campaigns from genuine, organic conversations.
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What is CIB (Coordinated Inauthentic Behavior)?
Organized activity in which groups of accounts coordinate to mislead audiences about their identity or actions. It often involves fake accounts, duplicate personas, or artificial amplification. Unlike ordinary online activity, CIB is defined by coordinated deception rather than the content alone.
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What is Counter-Narrative?
Factual, strategic messaging designed to challenge or weaken a harmful narrative. Instead of repeating false claims, it addresses the underlying issues with accurate information and context.
What is Cognitive Warfare?
The use of information, narratives, and psychological techniques to influence how a target audience thinks, perceives reality, and makes decisions. By shaping beliefs instead of using physical force, cognitive warfare can affect public opinion, trust, and behavior
What is Deepfake?
AI-generated images, audio, or video that convincingly depict people saying or doing things they never actually said or did. Deepfakes are used for a range of purposes, from entertainment to fraud, impersonation, and disinformation.
What is DeepWeb? and How is it Different From the DarkWeb
The parts of the internet that search engines like Google don't index, including private databases, password-protected websites, internal company systems, and online banking. The Deep Web is often confused with the Dark Web, but the Dark Web is only a small, intentionally hidden part of it.
What is Disinformation? and How is it Different From Misinformation
Disinformation is false or misleading information that is deliberately created and shared to deceive people or advance a specific agenda. Misinformation, by contrast, is when a person spreads false information without knowing it is false. The difference between the two lies in the intent of the person sharing the information. Read more abut Disinformation
What is Early Detection?
The ability to identify emerging threats, narratives, or influence campaigns before they gain significant reach or impact. Early detection gives organizations more time to investigate, respond, and reduce potential harm. This is especially important in the world of influence, because once a campaign goes viral, the ability to curb it becomes much harder.
What is FIMI (Foreign Information Manipulation and Interference)?
Activities carried out by foreign actors to manipulate information and influence public opinion or decision-making. These efforts often involve disinformation, fake accounts, and coordinated influence campaigns designed to undermine trust, create confusion, or influence political and social outcomes
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What is Influence Campaign?
A coordinated effort to shape public opinion, behavior, or decision-making through strategic messaging and information dissemination. Influence campaigns may be legitimate, such as public awareness initiatives, or deceptive, using fake accounts, bots, or manipulated content to influence audiences.
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What is Information Warfare?
The use of information, narratives, and media to influence public perception, manipulate decision-making, or disrupt an adversary. It relies on information as a strategic tool to achieve political, military, or social objectives.
What is Misinformation?
False or inaccurate information shared without the intent to deceive. Even when shared unintentionally, it can spread quickly and contribute to confusion or misunderstanding.
What is MetaData?
Data about data, such as when a file was created, what device it came from, its location, or other technical details. In OSINT investigations, metadata helps analysts verify content, trace its origin, and better understand the context behind it.
What is a Narrative Attack?
A coordinated campaign that uses harmful or misleading narratives to influence public perception, damage reputations, or shape decision-making. Its impact often depends more on how widely the narrative spreads than on whether it is true.
What is Narrative Intelligence?
Narrative intelligence is the analysis of content that looks beyond the metadata of any piece of content, such as a post, article, or video, to understand it in context. It examines not only what people are saying, but how stories form, spread, and influence audiences. It reveals who amplifies them, how they evolve across platforms and languages, and the impact they have on the people who encounter them.
What is Narrative Threat Mitigation?
The actions taken to reduce the impact of a harmful narrative or influence campaign after it has been detected. Depending on the situation, mitigation may include content removal, legal action, counter-narratives, strategic communications, or coordinated response efforts.
What is OSINT (Open-Source Intelligence)?
Intelligence gathered from publicly available sources such as social media, news, websites, and public records. It relies on information that can be accessed legally, then analyzed to produce useful insights.
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What is Reputational Risk?
The potential for harmful narratives, misinformation, or coordinated influence campaigns to damage an organization's reputation and public trust. Detecting these threats early allows organizations to investigate and respond before they escalate.
What is Sentiment Analysis?
Using AI to understand the tone of online conversations at scale. It identifies whether discussions are positive, negative, or neutral, helping organizations quickly understand how people are reacting to a topic.
What is Threat Intelligence?
Information collected and analyzed to help organizations understand current and emerging threats. It provides the context needed to assess risks, prioritize responses, and make informed security decisions.