
Misinformation & disinformation in health and pharma
Continuously Updated feed of global Incidents
Misinformation & disinformation have become critical threats in the health and pharma industry, where false narratives don’t just cause financial damage or public unrest—they put lives at risk. Medical conspiracy theories, impersonation of health officials, and false claims about drug efficacy or safety erode trust in healthcare systems and lead to real-world harm. Coordinated campaigns can spread panic, discourage treatment, or manipulate markets with fake drug recalls and patient data leaks. Brinker works with health organizations, pharmaceutical companies, and regulators to detect and counter these threats, safeguarding public health in an era where misinformation spreads faster than the truth.

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Medical Conspiracy Theories
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Health officials impersonation
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False Efficacy Claims
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False Health incidences
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Drug Recall Misinformin
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Patient Data Leaks




Monitoring Misinformation and Disinformation in Health & Pharma
April 2025
Measles Misinformation Spreads Faster Than the Virus, Experts Warn
As measles cases surge in the United States, public health experts warn that misinformation is helping the disease spread faster than the virus itself. According to a new KFF survey, a third of U.S. adults falsely believe the measles vaccine is unsafe, and even among vaccinated individuals, skepticism is rising. Health officials stress that false claims shared on social media are undermining trust and hampering efforts to contain the outbreak - putting vulnerable populations at greater risk.
April 2025
Europe on Alert: Misinformation Drives Measles and Whooping Cough Outbreaks
The European Commission is sounding the alarm as misinformation fuels a dangerous drop in vaccination rates across Europe. Amid fresh outbreaks of measles and whooping cough, Health Commissioner Stella Kyriakides warned that false narratives about vaccine safety are undermining public trust and reversing decades of disease control progress. EU health authorities are urging member states to combat health misinformation more aggressively to prevent further preventable deaths and ensure high immunization coverage.
April 2025
The Growing Threat of Health Misinformation: Why Patients Are Losing Trust in Medical Advice
With misinformation reaching patients faster than healthcare professionals, trust in medical advice is eroding. A growing body of evidence shows that patients often encounter false claims online—through social media or search—before ever consulting a doctor. This confusion is particularly harmful for those with chronic or rare diseases, leading to delayed treatments, vaccine hesitancy, and increased emotional stress.
April 2025
Plastic Industry Engineered a Disinformation Campaign to Defend PFAS
An investigation by the Pulitzer Center uncovers how the plastic and chemical industry coordinated a long-term disinformation campaign to defend PFAS, or “forever chemicals”, despite mounting health and environmental concerns. Through misleading research, front groups, and narrative manipulation, the industry sought to downplay toxicity risks, delay regulation, and confuse both policymakers and the public. This highlights a disturbing pattern: strategic use of science denial and PR tactics to manufacture doubt, echoing historic disinfo campaigns from Big Tobacco and fossil fuel lobbies.
March 2025
How Dangerous Misinformation Is Fueling a Measles Comeback
A recent Measles outbreak in West Texas has already led to over 200 cases and the first U.S. measles death in a decade. The fear fueling this crisis stems from long-debunked claims, like the fraudulent 1998 study falsely linking vaccines to autism. Social media amplifies this misinformation, eroding public trust and putting children at risk. As vaccination rates drop, hospitals fill up, preventable diseases spread, and the consequences turn deadly.
February 2024
Influencers Exploit Health Fears to Promote Dubious Medical Tests
Misinformation is turning social media into a dangerous marketplace for unproven health tests. A new study reveals that influencers are using fear-based tactics to promote medical screenings with little scientific backing. Out of 982 analyzed posts on Instagram and TikTok, 87% exaggerated the benefits, while fewer than 15% disclosed potential risks. This unchecked misinformation fuels anxiety, unnecessary medical procedures, and financial exploitation—leaving public health at risk.
January 2025
2024's Largest Healthcare Data Breaches
In 2024, the healthcare sector faced unprecedented data breaches, compromising sensitive information of millions. Notably, Change Healthcare experienced a massive ransomware attack affecting approximately 100 million individuals, marking it as the largest healthcare data breach to date. This surge in cyberattacks underscores the critical need for enhanced cybersecurity measures within the healthcare industry.​
July 2024
Combating the Surge of Health Misinformation: Psychological Strategies and Challenges
The proliferation of health misinformation, exacerbated during the COVID-19 pandemic, continues to pose significant threats to public health. Falsehoods about treatments and preventive measures have led to confusion and premature deaths. Despite the growing threat, social media platforms have struggled to effectively police misinformation. Psychologists are actively researching the spread of false information, identifying vulnerable populations, and developing interventions to counteract the "infodemic." Strategies include debunking myths, promoting accurate information through trusted sources, and enhancing public resilience to misinformation through "prebunking" techniques.
March 2024
Scammers Impersonating State Regulators to Exploit Physicians
A sophisticated fraud ring is targeting physicians by impersonating state regulators, including the Washington Medical Commission and the Department of Health. These scammers use official-looking communications and personal information to create a sense of urgency, coercing victims into providing money or sensitive data. Such deceptive tactics not only cause financial loss but also erode trust in legitimate regulatory bodies.
July 2022
The Dangerous Spread of Cancer Misinformation on Social Media
Social media platforms are rife with cancer treatment misinformation, posing significant risks to public health. A study analyzing 200 popular articles on common cancers found that 32.5% contained misinformation, and 30.5% included harmful information. Alarmingly, articles with misinformation garnered higher engagement, highlighting the urgent need for accurate information dissemination to protect patients from potentially dangerous advice.
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