What tools can you use to fight disinformation before it becomes a crisis?

First, to prepare for a malicious narrative, organizations should establish a strong and credible presence across traditional and social media, so audiences know where to find timely and authoritative responses. They should also work closely with their communications teams to prepare for worst-case scenarios and develop clear response plans in advance.

A key form of defense is detecting harmful narratives early, before they spread widely and become more difficult to curve. This is where technological tools come into play.

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In this answer, we will focus on a new class of technology built for this purpose: narrative intelligence platforms. - They track how a narrative develops online. They can show who started spreading it, which accounts are helping amplify it, which platforms and languages it's appearing in, what keywords and hashtags are being used, and how it spreads over time.

The most advanced of these platforms also contain agentic technology that can perform various automated actions—some for analysis and others for counteraction.

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Agentic OSINT uses AI to investigate large amounts of online information on its own. Instead of simply following predefined instructions, it works toward a goal, deciding what to investigate next and adapting as new information becomes available. It can also recommend which narratives, keywords, accounts, or online communities are worth monitoring based on the situation.
 

You can ask it to check for new posts that may pose a risk, suggest keywords to monitor, find useful groups or accounts to follow, or create reports to share with your team. The goal isn't to replace human analysts, but to help them investigate faster, monitor at a larger scale, and uncover threats more efficiently.

Once you understand where the threat is coming from and how it's spreading, you can decide on the best response, whether that's reporting the content, requesting its removal, taking legal action, or publishing accurate information to reduce the impact of the false claims. Agentic tools allow you to perform those actions automatically from the platform. 

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Read more about Agentic OSINT and how it helps fight disinformation.