How can narrative intelligence help fight narrative attacks?

Narrative Intelligence helps fight narrative attacks by detecting coordinated activity early and showing how a narrative develops and spreads. It can identify the first accounts that started spreading it, the accounts sharing it the most, the keywords and hashtags being used, which platforms it's spreading on, and when the activity starts to increase.

And it can do all that in real-time. 

This helps organizations understand whether the activity is natural or coordinated and respond before the narrative reaches a wider audience. Based on this information, they can publish verified facts, create a counter narrative, submit takedown requests for accounts impersonating their brand, create reports to share with their team so everyone can respond using the same information.

Narrative Intelligence can also help identify weak spots in a campaign, and find opportunities to strengthen positive narratives instead of only responding to negative ones.

It can identify the small number of accounts and influencers responsible for most of the narrative's spread, allowing organizations to focus their efforts where they will have the greatest impact instead of responding to thousands of individual posts.

Read more about how recurring malicious narratives can be identified across different events.