Can a coordinated campaign damage my reputation even if the claims are false?
Even if the claims are false, a coordinated campaign can shape public opinion, damage the trust of customers, partners, and investors, and influence business decisions.
It's important to remember that disinformation is rarely based on completely fake news. More often, it takes real events, real debates, or real issues and manipulates them to create confusion, polarization and influence public opinion.
When the same false claim is repeated by many accounts, people may start believing it even if it isn't true. In some cases, this can even cause a public company's stock price to fall, in other cases, it can topple governments.
Once a false narrative reaches a large audience, it becomes much harder to correct because many people may have already seen or shared it. That's why it's important to identify and stop a campaign before it spreads.
Read more about how online narratives can create real-world consequences.